The power of infographics is far from secret at this point, and yet, so many bloggers still underutilize them.
Most people just slap it on their own website and call it day, overlooking some of the easiest and most impactful ways to increase rankings and traffic through infographic marketing.
If you’re guilty of this, don’t worry; we’re going to reveal the best places to submit your infographics — other than your own website.
This week, we’re kicking things off with Reddit.com.
You’ve heard of Reddit, right?
They call it the front page of the internet because it’s where all the internet’s best content is aggregated.
It’s also one of the largest communities online with over 50 million daily active users across every industry imaginable. We’re talking about an enormous userbase that’s perpetually hungry for new, high-quality content.
Translation: Traffic. Lots of traffic.
Here’s how Reddit works:
Good content gets upvoted, which pushes it further up the feed, which gives it more exposure, which allows it to get more upvotes, which pushes it even further up the feed, and so on.
This built-in virality allows you to generate thousands of clicks to your website in a single day — assuming you post the right infographic in the right place. We’ll get to that soon.
If you find that hard to believe, check this out….
Yes, that’s an infographic of Leonardo DiCaprio’s dating life.
This thing has 95,000 upvotes and more than 5,000 comments — and that doesn’t even include the number of people that actually viewed it. Reddit doesn’t show that information but you can bet it’s in the multiple six-figures.
So how exactly can you pull this off for yourself?
Well, before you can take advantage of Reddit for infographic marketing, you first need to understand what subreddits are and how they work.
Subreddits are basically small forums that make up the entirety of Reddit. Each subreddit is dedicated to a niche topic, covering everything from cooking to paddleboarding, and even fidget spinners.
Every subreddit has different rules about the types of content they allow so you’ll need to familiarize yourself with the rules of each forum before attempting to submit your infographic.
Moderators take these rules pretty seriously, so ignoring them could get you banned from posting in that subreddit again.
Now, when it comes to strategy, there are essentially two ways to approach this:
- Focus on industry-related subreddits
- Focus on image or data-driven subreddits
The first approach means identifying and posting in subreddits that speak to your target audience, and this is usually more effective as those people are far more likely to engage with your content.
To find industry-relevant subreddits, simply go to Reddit.com and use the search bar to drill down suitable communities.
For example, if you had an infographic about ‘the safest places to travel in the world’, you might start with the r/travel subreddit:
But you wouldn’t stop at that. The goal is to come up with dozens of other relevant or semi-relevant subreddits around the topic of travel, such as:
- Backpacking
- Digital nomads
- Travel hacks
- Solo travel
- Long-term travel
(Yes, all of these have dedicated subreddits)
Pro tip: Depending on your niche or industry, someone may have already done the work of curating these subreddits. All you need to do is Google for the “[industry] subreddits” and see what’s out there.
But what about the other approach? What about targeting subreddits that specifically allow for infographics, images, and other visual content?
While this can work, it really depends on the topic of your infographic. It’s usually more effective for topics that appeal to the general public (i.e. pop culture) because these subreddits inherently lack topical focus.
If you think your infographic has mass appeal, below are a few subreddits to get you started:
In any case, there’s nothing wrong with trying both of these approaches and seeing what works for you.
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